REDKEN BREWS
CLIENT L'Oréal Italia / 2017
NYC crafted 🗽 Barber inspired 💈 Haircare, Styling, Color & Skin.
New concept for mens beauty spaces with two different declination of atmosphere and materials
MYRIAM ·K PARIS
CLIENT MYRIAM·K / 2017
New brand image for the french haircare company. Based on the aesthetics and personality of its creator and its products, we have laid the foundations to create an appropriate atmosphere in its showroom and boutiques. Design of modular furniture, also used for shop&shop and corner format, and fixation of colors and material chart.
Refined and high quality materials are essential.
COMPAGNIA DELLA BELLEZZA
CLIENT CDB / 2016
The first Italian franchise in hair care sector has chosen us to personalize their concept. Always keeping in mind the philosophy of the firm, an also the importance of the personalized technology, Matta&Partners has created a new artistic an emotional experience for the hair salon customer. A journey completed by new hair salon’s furniture line, including wash units, styling chairs and mirrors and also retail furniture, specially created for CDB.
SALON EMOTION DIGITAL 2.0
CLIENT L'Oréal / 2014
The idea is to reinvent the client’s journey in a hairdresser salon by improving quality of service and listen to them at every step of the way. The customer-salon approach is divided on 7 key steps, including the quality of client reception, diagnosis and developing the shoping area to drive sales, adding the best design and personalized technology. Near by 100 hair salons are using this concept.
PROFUMI DI NAPOLI STORE
CLIENT Profumi di Napoli / 2014
Flagship store designed by Guido Matta based on a three main steps: Store layout , furniture and graphics. All three combined form a new brand identity for Profumi di Napoli, completely defined and designed to ensure maximum fidelity to this new image. both in the store and in the rest of points-of-sale.
ESSIE
CLIENT L'Oréal Italy / 2010
Matta&Partners has created a new concept line specialized for the nail polish brand essie, including workplace furniture and merchandising, launched during the Cosmoprof exhibition at the essie pavilion; a 300m2 stand, designed by Matta&Partners. The new concept and furniture is being used all around the world.
L'OREAL COSMETIC ACTIVE
CLIENT L'Oréal Italy / 2007
Study on visual-merchandising of all Active Cosmetics Division brands (Vichy, La Roche-Posay, SkinCeuticals, Roger&Gallet and Sanoflore) which concerns furniture design and its location inside the general layout, in order to be personalized at each pharmacy.