CLIENT  L'Oréal Italia /  2017

NYC crafted 🗽 Barber inspired 💈 Haircare, Styling, Color & Skin.

New concept for mens beauty spaces with two different declination of atmosphere and materials

MYRIAM ·K           PARIS


New brand image for the french haircare company. Based on the aesthetics and personality of its creator and its products, we have laid the foundations to create an appropriate atmosphere in its showroom and boutiques. Design of modular furniture, also used for shop&shop and corner format,  and fixation of colors and material chart.

Refined and high quality materials are essential.


CLIENT  CDB /   2016

The first Italian franchise in hair care sector has chosen us to personalize their concept. Always keeping in mind the philosophy of the firm, an also the importance of the personalized technology, Matta&Partners has created a new artistic an emotional experience for the hair salon customer. A journey completed by new hair salon’s furniture line, including wash units, styling chairs and mirrors and also retail furniture, specially created for CDB.


CLIENT L'Oréal  /   2014


The idea is  to reinvent the client’s journey in a hairdresser salon by improving quality of service and listen to them at every step of the way. The customer-salon approach is divided on 7 key steps, including the quality of client reception, diagnosis and developing the shoping area to drive sales, adding the best design and personalized technology. Near by 100 hair salons are using this concept.


CLIENT     Profumi di Napoli /   2014

Flagship store designed by Guido Matta based on a three main steps: Store layout , furniture and graphics. All three combined form a new brand identity for Profumi di Napoli, completely defined and designed to ensure maximum fidelity to this new image. both in the store and in the rest of points-of-sale.


CLIENT   L'Oréal Italy / 2010

Matta&Partners has created a new concept line specialized for the nail polish brand essie, including workplace furniture and merchandising, launched during the Cosmoprof exhibition  at the essie pavilion; a 300m2 stand, designed by Matta&Partners. The new concept and furniture is being used all around the world.


CLIENT    L'Oréal Italy / 2007

Study on visual-merchandising of all Active Cosmetics Division brands  (Vichy, La Roche-Posay, SkinCeuticals, Roger&Gallet and Sanoflore) which concerns furniture design and its location inside the general layout, in order to be personalized at each pharmacy.