AMSTERDAM ACADEMY

CLIENT L'Oréal Netherlands / 2016

SURFACE 690 m²

Refurbishing of the existing academy introducing the retail concept into the didactic space. Teaching halls can become a single large meeting room and are also dotted with high-level multimedia systems to enable to carry out deferred lessons while organizing shows.

The project involves the creation of  thematic paths that invites the visitor and the user to explore the new academy. This will be achieved through a sequence of a different architectural places, convivial or specialized and characterized by a conductor line and interactive technology items derived from the " Salon Emotion 2.0". The specific contents will be managed by a platform and a software / hardware dedicated of the latest generation. such as to generate experiences of strong emotional impact. The experience and understanding of the operation of the technical center will be facilitated by the use of forms and materials. They, in physical / color contrast, characterize the shape and final appearance of the new. It should be noted the theme of the versatility of each individual fund and the rapid multifunctional transformation.

Redken, L’Oréal Professionnel and Matrix will be hosted in a single glass volume placed at the center of the space with movable walls allow to create a unique space for conducting of show.