by Guido Matta

Salon Emotion digital 2.0 focuses on digitization. The implementation of new technologies allow not only the customer to stay connected but also the salons to enrich the relationship between them.

The  customer is led through an emotional journey inside the salon, enriched by technological elements thant help to know their behaviors and expectations on a better way. The result is a personalized and interactive journey, where the client feels on the real protagonist.

OUR TOP SALONS

1_SHOP WINDOW

Consisting on direct interaction between the showcase and the customer on road through a video touchless customers recognition infrastructure with real-time management of custom content an remote control via internet.

2_CHECK IN

The focus of the welcome and client care. Allows the customer to know the salon ant its services by using an app connected to the cash touch-screen reception. 

3_DIAGNOSIS

Where the needs of the client are gleaned and services suggested.

4_BACK BAR

The technical, shampoo and wet treatment area.

5_TECHNICAL AREA

Including color and styling areas, nail tables and make up posts. Completed by exhibitor and support elements to visual merchandising.

6_SHOPPING

A section designated to retail and after care services, characterized by the use of contemporary furniture components endowed or not of technological accessories connected to the network.

7_CHECK OUT

Selfie mirror. When the client passes by, automatically turns on and captures an image than can be shared directly on the app.



TO MAKE THE CUSTOMER EXPERIENCE MAGICAL

7 STEPS

WINNER OF THE

INNOVATION PRIZE SMAU 2016

WINNER OF THE

RETAIL AWARDS 2017

Cat. Best in Store Technology

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