by Guido Matta
Salon Emotion digital 2.0 focuses on digitization. The implementation of new technologies allow not only the customer to stay connected but also the salons to enrich the relationship between them.
The customer is led through an emotional journey inside the salon, enriched by technological elements thant help to know their behaviors and expectations on a better way. The result is a personalized and interactive journey, where the client feels on the real protagonist.
OUR TOP SALONS
1_SHOP WINDOW
Consisting on direct interaction between the showcase and the customer on road through a video touchless customers recognition infrastructure with real-time management of custom content an remote control via internet.
2_CHECK IN
The focus of the welcome and client care. Allows the customer to know the salon ant its services by using an app connected to the cash touch-screen reception.
3_DIAGNOSIS
Where the needs of the client are gleaned and services suggested.
4_BACK BAR
The technical, shampoo and wet treatment area.
5_TECHNICAL AREA
Including color and styling areas, nail tables and make up posts. Completed by exhibitor and support elements to visual merchandising.
6_SHOPPING
A section designated to retail and after care services, characterized by the use of contemporary furniture components endowed or not of technological accessories connected to the network.
7_CHECK OUT
Selfie mirror. When the client passes by, automatically turns on and captures an image than can be shared directly on the app.
TO MAKE THE CUSTOMER EXPERIENCE MAGICAL
7 STEPS
WINNER OF THE
INNOVATION PRIZE SMAU 2016
WINNER OF THE
RETAIL AWARDS 2017
Cat. Best in Store Technology
Experimental projects
for Compagnia della Bellezza
Powered by